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Don't forget!


Your smile is our greatest success

Our Mission

Conscious that teeth whitening is often expensive, painful and not always effective, we plan to change this by sticking to three major cornerstones:

  • To whiten your teeth in a natural way while also reducing the risk of sensitivity to zero
  • To be accessible to all while also maintaining optimum quality
  • To help the most disadvantaged by donating part of our profits to enable children in third world countries to access dental care


Since the entire world is a source of beauty, we have selected the best natural extracts to make your smile sparkle.

The active charcoal from coconuts, present in the majority of our products because of its whitening qualities, is cultivated responsibly on small farms in Indonesia.

We also use extracts of aloe vera to strengthen your gums, grapefruit oil to protect the enamel and peppermint for ever-fresher breath.

Our products our guaranteed cruelty-free, certified vegan and our ingredients are organically farmed.

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